About

We worked floors.
Then we built this.

ServOS is a small team of operators and engineers in London. Between us we've run kitchens, managed front of house, written code at scale, and shipped restaurant tech that ten thousand venues used. We started ServOS because we kept running into the same wall: the tools we used to run venues were either built in 2009 or built by people who'd never plated a course.

So we built it ourselves. One platform. Every module included. Designed for a service rush, not a sales demo.

Principles

How we build.

01

The till is the line

If the till stutters at 7:42pm, dinner stutters. Performance, durability and offline-first behaviour come before features.

02

Two taps deep

Service is muscle memory. We design every screen so the action you need is at most two taps away. Always.

03

One data model

Menus, orders, customers, payments — one source of truth. No syncing layers, no overnight reconciliation.

04

Customers as design partners

Founding venues talk to us in Slack. Their feedback drives the roadmap. We ship weekly.

05

No lock-in

Standard hardware, pass-through processing, exportable data. If we stop earning your business, we make leaving easy.

06

Quiet software

The best operations software disappears into the rhythm of service. We optimise for not being noticed.

Team

Small. Operator-led.

Six full-time, three advisors. We answer your support email ourselves.

RH

Reuben Holt

Co-founder · Product · ex-line cook, ex-Toast

SP

Sara Patel

Co-founder · Eng · ex-Monzo, ex-Square

JM

Joel Marin

Eng · ex-Deliveroo, ex-GitHub

MA

Maya Akande

Design · ex-Linear, ex-Resy

EC

Eli Chen

Customer success · 12 yrs FOH

NK

Nadia Khoury

Eng · ex-Stripe, ex-Cloudflare

Backed by
Form Capital
Sequoia Arc
Pace Ventures
Operators Angels
+ 14 hospitality angels

Seed round closed Nov 2025 · £3.4M